Build and launch a campaign

Pick a lead list as the audience, choose how much the AI writes, and send from your connected accounts.

Watch them first

Connection request campaignsConnect, then follow up, with every message written for that person.

InMail campaignsReach Open Profiles directly, without waiting to connect.

Step 1 of 4
Open Campaigns and click Create campaign.
The Campaigns page with Create campaign ringed on the Outreach performance panel
Step 2 of 4
Basics: name it, choose how it reaches people (Connection request, InMail or both), and pick the LinkedIn accounts that send it. Lists: tick the lead lists it sends to.
The builder's Basics step with the connection request choice and the sending account ringed
Step 3 of 4
Sequence: pick a playbook (Just connect, “Connect, then follow up”, AI opener or Full AI), then set up the steps it shows: the connection request, the follow-ups and, with InMail on, the InMail.
The Sequence step with the four playbooks ringed, AI opener chosen, and the steps it sends below
Step 4 of 4
Review, then click Create campaign. You can pause, resume, add follow-ups or add leads later.
The Review step summing up the campaign, with Create campaign ringed

Just connect and “Connect, then follow up” are free. AI opener costs 2 credits a lead, Full AI 3 a lead plus the Full AI add-on, and messages your own AI writes through MCP Connect 0.5 each. AI writing is free during the trial.
InMail goes free to Open Profiles, with no connection needed, and sends only from Sales Navigator accounts. With InMail alone, everyone else in your lists is skipped.
AI-written messages are only as good as your business profile.
A campaign showing Needs an audience has no list attached, so it can't send.
No idea where to start? Pick a starting template: Warm intro, Direct ask or Soft ask.

Ready to try it?