Saava vs RB2B: outbound from intent vs outbound from website visits

RB2B and Saava both end at the same place: an in-market person on your LinkedIn-ready outbound list. They get there from completely different inputs.

If you're choosing between them, the question isn't "which is better." It's "what kind of signal does your buyer leave?"

How RB2B works

RB2B drops a pixel on your website. When a US-based visitor shows up, RB2B identifies them by name and LinkedIn profile (US-only by design, for privacy) using their cookie graph. You get a list of named individuals who visited specific pages.

The strengths:

• Real intent. Someone reading your pricing page is much hotter than someone who liked a post.
• Free or near-free tier — adoption is wide
• US-only is a feature (compliance-friendly)

The structural limits:

• You only see traffic you already drive. RB2B is a multiplier on existing demand. If your site gets 200 visits/week, you'll get 50–80 deanonymized contacts. If it gets 20, you'll get 5.
• No view into intent you didn't create. A buyer researching the category, but on a competitor's site or in their own network, is invisible to you.
• Late in the funnel. By the time someone hits your pricing page, they've usually already chosen who to evaluate.

How Saava works

Saava watches the LinkedIn profiles your buyers naturally follow — competitors, category influencers, customers — and surfaces the people who engage with their content, scored against your ICP.

The strengths:

• You see the intent your buyers leave anywhere, not just on your site. A prospect researching "AI sales agents" is engaging with category posts long before they visit any single vendor's site.
• Earlier in the funnel. You catch buyers in the 4–6 weeks of research, not the last 2 days.
• Works without driving traffic first. Saava-led pipeline doesn't depend on your marketing flywheel being warm.

The structural limits:

• LinkedIn-only. If your buyer doesn't use LinkedIn, Saava is the wrong tool.
• Engagement is a weaker signal than a pricing-page visit. We compensate with ICP scoring, but a pricing-page hit will always be hotter than a comment.

Side-by-side

When to run RB2B

• You already drive meaningful website traffic (>500 visits/week to high-intent pages)
• Your buyer is US-based
• You want to convert existing demand at higher rates

When to run Saava

• You want to create demand by getting to buyers earlier
• Your buyer is active on LinkedIn (most B2B founders, sales leaders, marketing, ops)
• You sell to non-US markets
• Your traffic is still building

When to run both

This is what most teams above $50K MRR end up doing. RB2B closes the loop on people who came to your site. Saava opens the loop on people who haven't come yet but will. Different parts of the funnel; same destination.

Note: you can plug Saava signals into the same HeyReach or Outreach sequence that RB2B feeds. Each tool surfaces a different population — RB2B surfaces the bottom 5% (hottest intent), Saava surfaces the next 30% (in the research window).