Saava vs RB2B (2026): LinkedIn Intent vs Website Visitor ID

Short answer: pick RB2B if you already get steady US website traffic and want names for the people on your pricing page. Pick Saava if you want to reach buyers earlier, while they engage with competitors and category voices on LinkedIn, and have the outreach sent for you. RB2B converts demand you already created. Saava finds demand you have not reached yet. Many teams run both.

Both tools end in the same place: an in-market person on your outbound list. They start from different inputs, so the real question is what kind of signal your buyer leaves. Figures below are as of October 2026.

Saava vs RB2B at a glance

How does RB2B work?

RB2B puts a pixel on your website. When a US visitor arrives, it tries to match them to a named person and LinkedIn profile using its identity graph. Since the January 2026 restructure, every identified visitor uses one credit. Matches are filtered against your ICP criteria before a credit is spent, which helps keep credits for relevant people.

What it does well:

• Real, first-party intent. A person reading your pricing page is hot. Few signals beat that. If the terms are new to you, our intent data glossary and first-party vs third-party intent guide explain the difference.
• ICP filtering before spend. You are not paying for every student or job seeker who lands on your blog.
• Integrations on paid tiers. HubSpot and Zapier are listed on paid plans.

Where it is limited:

• You only see traffic you already drive. RB2B multiplies existing demand. It cannot show a buyer researching on a competitor's site or in their own feed.
• Match rates are lower than many assume, and US only. RB2B says it identifies 35 to 45 percent of US visitors at contact level (September 2026). Third-party estimates run lower, from 5 to 20 percent of total US traffic up to 15 to 30 percent of US visitors. So 1,000 US visitors a month might give you anywhere from about 50 to 450 named people depending on whose number you trust, and each one costs a credit. Non-US visitors are identified at company level only.
• It relies on LinkedIn too. Identification leans heavily on LinkedIn data, so visitors without a LinkedIn profile go unidentified. So do VPN users, frequent cookie clearers, and IPs outside its graph.
• It stops at the name. RB2B does not enrich beyond what LinkedIn provides, does not send outreach, and does not run follow-ups. You need a separate tool for that.
• Compliance is still on you. US-only person-level matching reflects US identity data and EU privacy law, but you still need to update your privacy policy and use cookie consent.

How much does RB2B cost in 2026?

RB2B changed pricing on January 14, 2026. The old $129 Plus tier became Starter at $79, Premium was removed, and paid credit limits doubled. As read on October 2, 2026:

• Free: company-level identification only, 150 resolutions a month and Slack alerts. No individual names, emails or LinkedIn URLs. The free person-level plan RB2B was known for is gone.
• Starter: $79/mo for 300 resolutions. Most sources say it excludes business emails and CRM integrations.
• Pro: from $149/mo for 600 credits, up to $349/mo for 2,500.
• Pro+: from $199/mo. Sources disagree on its credit allowance and on whether work emails sit in Pro or Pro+, so confirm with RB2B.

Credits expire monthly with no rollover. One review reports overage at 85 cents per credit. No annual price is published. There is a 7-day full-featured trial, after which you drop to the free company-level plan. Older pages quoting $119 to $999 or $129 predate the restructure.

How does Saava work?

Saava watches the LinkedIn profiles your buyers follow: competitors, category influencers, your own customers. It surfaces the people engaging with that content, scores them against your ICP, and sends outreach from your own connected LinkedIn account or email. More on the method in turning post engagement into leads and the hidden inbox of competitor engagement.

What it does well:

• Intent from anywhere on LinkedIn, not just your site. A buyer comparing tools engages with category posts before they visit any single vendor.
• Earlier contact. You reach people while they are still choosing who to evaluate, which matters when speed to lead decides who gets the meeting.
• No traffic required. Pipeline does not depend on your marketing being warm first.
• Outreach included. Surfacing, scoring and messaging happen in one place.

Where it is limited:

• LinkedIn only. If your buyer is not on LinkedIn, Saava is the wrong tool. (As noted above, RB2B shares that dependency.)
• Engagement is softer than a pricing-page visit. ICP scoring narrows it down, but a comment on a competitor's post is a weaker signal than someone on your pricing page. See lead scoring for LinkedIn.
• You still need to respect sending limits. Outreach runs from your account, so pace it. Our LinkedIn limits and warmup guide covers this.

How much does Saava cost in 2026?

Per Saava's pricing page:

Pay-as-you-go credits are $0.10 each, and a credit covers both surfacing and enrichment. Lead counts do not include every action. One third-party comparison estimates about 2.85 credits per automatically found lead, 3 credits per email reveal and 2 per AI opener. The pricing page lists a 7-day, 100-lead trial; confirm current terms when you sign up.

When should you choose RB2B?

• You already get meaningful US traffic to high-intent pages like pricing or demos.
• Your buyers are mostly US-based.
• You have a separate tool to enrich and send outreach.
• Your goal is converting demand you already have at a higher rate.

Where Saava fits

• You want to reach buyers before they shortlist vendors, including those engaging with competitors (competitor displacement prospecting shows how).
• Your buyers are active on LinkedIn: founders, sales leaders, marketing and ops.
• You sell outside the US, where RB2B only gives company names.
• Your traffic is still building, or your pipeline swings between feast and famine.
• You want signal, scoring and outreach in one tool instead of three.

Should you run both?

Often, yes. RB2B closes the loop on people who came to your site. Saava opens the loop on people who have not come yet. They surface different people at different stages, and both can feed the same sequence. If someone Saava contacted later shows up on your pricing page, RB2B tells you, and that is a good moment for a timely follow-up.

FAQ

Is RB2B still free? Only at company level. Since January 2026 the free plan gives 150 company-level resolutions a month with no names, emails or LinkedIn URLs. Person-level identification starts at $79/mo.

Does RB2B send outreach? No. It identifies visitors and sends alerts. Enrichment, messaging and follow-ups need another tool. Saava includes outreach from your connected LinkedIn account or email.

Can RB2B identify visitors outside the US? Only at company level. Person-level matching is US only, because of its identity data and EU privacy law.

Which signal converts better? A pricing-page visit is a hotter signal than a LinkedIn comment. But you only get those from traffic you already drive. LinkedIn engagement reaches far more in-market buyers earlier, and ICP scoring filters out the noise.

Does Saava need my LinkedIn password? No. You connect your LinkedIn account and outreach is sent from it. Saava does not ask for your password.

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