Trigify is shutting down: what to do before October 22

Trigify is closing. HubSpot bought the company in an all-cash deal announced on September 23, 2026, and the team is joining HubSpot, but the product is not coming with them. For most customers, access ends at 11:59pm BST on October 22, 2026. Accounts are not moved to HubSpot, customer data is not transferred, and integrations and API access stop at the same moment. You have about 4 weeks to export and replace it.

Below is what the shutdown actually covers, a checklist for the next 4 weeks, and how to pick what comes next.

What exactly happens to Trigify on October 22?

Trigify's own notice is short and specific. The points that matter for anyone running pipeline on it:

Two details are easy to miss. First, BST is British Summer Time, one hour ahead of GMT. The UK does not switch back to GMT until October 25, 2026, so the cutoff is 6:59pm Eastern and 3:59pm Pacific on October 22, not midnight in your time zone. Second, "integrations stop" means anything downstream stops too. If Trigify pushes contacts into a CRM, a Clay table or a sequencer, that feed goes silent without an error. Nothing tells your sequence it stopped getting new people.

The deal itself: HubSpot paid cash, the price was not disclosed, and early investor Haatch reported a return of up to 3.53 times its money. Trigify was founded in Cardiff in 2023 and spent its last 12 months building what it called a signal engine, turning messy social activity into context for revenue teams. That engine is what HubSpot bought. Whether a version of it ships inside HubSpot later is HubSpot's call, and nothing announced so far promises a date or a migration path.

What should you do in the next 4 weeks?

Do this in order. The first two steps take an afternoon and protect you whatever you decide next.

1. Export everything this week. Pull every tracked profile list, keyword rule, company list and every contact Trigify surfaced, with the engagement that surfaced them. The engagement context is the valuable part: a name without "commented on a competitor's pricing post last Tuesday" is just a list.
2. Map what Trigify feeds. Write down every integration: CRM syncs, Clay tables, webhooks, Zapier or Make scenarios, Slack alerts and any sequencer. Each one is a pipe that goes dry on October 22.
3. Write down your rules while you can still see them. Which profiles you track, which keywords, which job titles and company sizes count as a fit, and which alerts your team actually acted on. These rules are the real asset. The tool was just where they lived.
4. Pick a replacement by early October. Leave yourself 2 weeks of overlap. Run both side by side so you can compare what each one finds on the same week of activity.
5. Move the downstream pipes last. Point your sequences and CRM at the new source only once you have seen a week of its output.
6. Warn anyone who relies on the alerts. Reps who work a daily Trigify feed will notice the silence on October 23 and assume the market went quiet.

If you are on an annual plan, ask Trigify about your remaining term now rather than after the cutoff. The notice says billing details come directly to each account.

How do you choose a replacement?

Start from what you actually used Trigify for, because it did three jobs and most teams only leaned on one or two of them. Price the options against what you paid: Trigify's published plans ran from $149 a month (Essential) to $549 a month (Scale) in 2024 and 2025 listings.

We compared five tools that cover this ground, including Clay, Common Room, Champify and Letterdrop, on published prices and mechanics in our Trigify alternatives guide. The short version: Clay is the strongest data workbench but does not send, Common Room is the broadest signal picture at a higher price, and Champify only covers job changes.

A few things are worth checking whichever tool you pick:

• Signal quality, not volume. The most common complaint about social signal feeds is too many low intent alerts. Ask to see a week of real output scored against your rules. Our breakdown of which LinkedIn engagement signals predict buying intent is a useful yardstick.
• What happens after the alert. A feed is not a meeting. If the new tool stops at a webhook, you still own scoring, writing and follow up.
• Sending limits. If the replacement sends on LinkedIn, it should pace to safe daily limits. See LinkedIn outreach limits in 2026.
• Speed. Engagement goes stale fast. Our speed to lead guide shows how quickly different signals decay.

Should you wait for HubSpot to ship it?

Only if you are already deep in HubSpot and can live without signals for an unknown stretch. HubSpot has said the team will bring its signal expertise into a much larger ecosystem, and HubSpot already sells its own data and intent features. But there is no announced date, no migration of your account and no promise the new version will work the way Trigify did. Waiting means a gap in pipeline with no end date. The safer move is to replace the job now and look again if HubSpot ships something that fits.

Where Saava fits

Saava does the job most teams bought Trigify for, and the step after it. You add the LinkedIn profiles and company pages your buyers pay attention to, and Saava finds the people who like and comment on their posts. It scores each person against your own ideal customer rules, including exclusions, and it can also watch LinkedIn, X, job boards and the news for buying signals you describe in plain words. Then it writes the first message and sends it from the LinkedIn account or email you connect, paced to safe daily limits, so the lead does not sit in a spreadsheet.

It is not a 150 source data workbench like Clay, and it does not read GitHub or community forums the way Common Room does. If your Trigify use was mostly LinkedIn engagement, and the gap was everything after the alert, it is a close fit. Bring your exported profile list and rules and you can rebuild the tracking in an afternoon, then run it beside Trigify until October 22.

FAQ

When exactly does Trigify shut down? For most customers, at 11:59pm BST on October 22, 2026. That is 6:59pm Eastern and 3:59pm Pacific the same day. Customers on different contract terms get their own date from Trigify directly.

Will my Trigify data be moved into HubSpot? No. Trigify's notice says accounts are not migrated and customer data is not transferred to HubSpot. Data is retained or deleted under Trigify's contractual and privacy obligations, so export anything you want to keep before the cutoff.

Do my Trigify integrations keep working until the end? They work until account access ends, then they stop. Any CRM sync, webhook, Clay table or sequence that Trigify feeds will stop receiving new contacts at the cutoff, usually without an error, so plan the switch before October 22.

Is HubSpot launching a Trigify replacement? HubSpot has said the Trigify team will bring its signal work into HubSpot, but it has not announced a product, a date or a way to move existing accounts. Treat anything HubSpot ships later as a separate decision, not a migration.

What is the fastest way to replace Trigify? Export your tracked profiles, keywords and scoring rules this week, rebuild them in the replacement, and run both tools side by side until the cutoff. Our Trigify alternatives guide compares five options on price and mechanics.

If you want your Trigify tracking rebuilt with scoring and sending in one place, start a trial