ZoomInfo is built for one specific buyer: a 200-person sales org running ABM into the Fortune 1000. If that's you, they're best-in-class.
For everyone else — which is 90% of B2B teams — it's the most expensive way to overpay for capability you'll never touch.
Real ZoomInfo contracts start around $15,000/year for a small team. Most mid-market deals are $40,000+. There's a multi-year contract attached, a minimum seat count, and an enterprise sales cycle to even get a quote.
What you're paying for: 100M+ contacts, Bombora intent data, deep CRM integrations, workflow tooling for 50+ rep teams. If your team is 5 people, most of those line items are dead weight on the invoice.
ZoomInfo's intent signal comes from Bombora — aggregated content consumption across publisher networks. The signal is "Someone at this 5,000-person company looked at content about your category."
That's useful at the account level. At the contact level, it's nearly useless. You still don't know which of the 5,000 employees to reach. You're back to cold outreach into a "warmed" account, hoping you guess the right person.
Saava's intent is at the contact level. We know exactly which person engaged with which post within the last 5 minutes. You're not reaching out to "someone at the company." You're reaching out to the human who just commented on your competitor's case study.
That's 10x the precision at a fraction of the cost.
| Tool | Annual cost | Per-contact intent | Setup time |
|---|---|---|---|
| ZoomInfo (small team minimum) | $15,000+ | No (account-level only) | Weeks |
| Saava Scale | $3,348 | Yes (0–100 score) | 5 minutes |
Same outcome category. Different decade. ZoomInfo's pricing model assumes enterprise budgets and procurement processes. Saava assumes you have a credit card.
Pick ZoomInfo if all four of these are true:
If even one is false, you're paying for someone else's tool.
ZoomInfo is the enterprise option, built and priced for enterprise. Saava is built for the founder-led and sub-20-rep sales team — which is the majority of B2B in 2026. Buy the tool built for your shape, not the one Gartner ranks first for the Fortune 500.
Third-party intent tells you a company is 'researching a topic.' First-party engagement tells you which person just raised their hand. Here's the difference, with examples, and which one closes.
CompareSales Navigator is a search box, not a pipeline. Here are seven alternatives — sorted by use case — for teams that want intent, enrichment, and automation Nav doesn't offer.
CompareClay is the most powerful spreadsheet in B2B. Saava is the most opinionated signal engine. They solve different problems — and most teams need both.