A Saava customer in the customer-success-consulting space stopped sending cold DMs in January. By April, she was booking 30+ qualified meetings a month. Here's the system.
She tracks 8 LinkedIn profiles in her Saava watchlist — competitor founders, big thought leaders in her niche, and two VC partners who post about CS metrics. Every time one of them posts, she gets a Slack ping within 5 minutes.
She has 90 minutes per day, split into two 45-minute blocks (morning + afternoon). In each block, she commits to one thing: write three substantive comments on posts her ICP is likely to engage with.
A "substantive comment" means:
Of the 90+ comments she leaves each month, about 25 spark a reply from the original poster. About 60 get engagement from other people in the comment thread.
Those 60 engagers? They check her profile. Some of them follow her. A fraction of them DM her with a question.
She's no longer cold-outbounding. People who saw her comments come into her inbox already pre-qualified. They know her POV. They've decided she's worth talking to.
This is a long-game play. The first month, she booked 4 meetings. The third month, 18. By month five, 30+.
If you need pipeline this week, comments alone won't get you there. If you want a pipeline machine that compounds, this is it.
Pick 5 profiles. Comment substantively on every post they publish for 30 days. See what happens.
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