The single highest-leverage decision in LinkedIn intent monitoring is which profiles you watch. Everything downstream depends on it.
Here are the 12 categories we've seen produce the highest-fit leads.
The CEO of your closest competitor posts about category problems. Anyone engaging is in the buying conversation.
The founder of a product that solves a related problem to yours. Their audience overlaps yours by 30–60%.
The well-known voice that defines your category. Their audience is your TAM.
The lesser-known operator who posts deeply technical content about your space. Smaller audience, higher fit ratio.
Their engagement signals attract founders building in your space — often your ICP.
A customer who started posting about how they solved the problem you sell. They're your best amplifier.
Founders, AEs, and CSMs who post. Their engagers are warmer than any cold list.
Gartner, Forrester, and indie analysts who cover your category. Their engagers are usually mid-funnel buyers doing research.
The person running the conference your buyers attend. Their content reaches that exact audience.
Tactical authors in your space. Their audience self-selects into the buying conversation.
Hosts who interview your category. Their engagers are advanced buyers researching solutions.
The 2–3 people in your category's Slack/Discord communities who also post on LinkedIn. Highest fit ratio of all.
5 deeply watched profiles outperform 50 lightly watched ones every time. Start small, deepen the watch, then expand.
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